One of the first questions to ask when developing a grid system is whether a symmetrical
or asymmetrical grid is more appropriate. There are advantages to both, and the determination
should be made based on the content and visual tone required for a particular
Color is always relative to the environment in which it is used. We should understand the environment in order to select effective colors.
The position of typographic forms on the printed page can either help the process of reading, or hinder it. If there is a time limitation for viewing, it makes sense that, as designers, we understand how best to use position to reduce the time needed to recognizer the intended message.