Logos are symbols that represent a company or brand. They are vehicles of persuasion created by designers using illustration and typography techniques. Designer Milton Glaser said “a logo is an entry point to the brand” (Wheeler 2003, 4-6).
A logo is a symbol with distinctive visual form that triggers sensual or rational perception and encourages meaning in the consumer. Simplicity is the key to logo design, so that recognition is effortless. The brand is the meaning of the organization and provides the nucleus for all communication designs within an organization